It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people… In less than nine months, Facebook added 100 million users. Your business can reach this mass of audience in just two days with Social Media Marketing in Facebook and Twitter.

Facebook

Which social media tool do businesses find most effective at reaching their target audiences? Most advertisement you deliver through mailbox will be directed to spam, but Facebook will directly send the advertisement to the user’s mailbox or wall when your page or group are being followed by fans. Alternatively, you can post the advertisement on the right column of the Facabook page; your advertisement will be shown parallel to the page which other people are viewing the relevant information, for example, your car advertisement will be appear on users who are viewing mobile related page or Facebook users who include car in their profile page. Facebook has rapid sharing ability whereby the account followers or friends can easily share the relevant information resulting in wider visibility.

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Twitter

The 140 – limit characters in twitter message or Tweed are very much aligned with standard text messaging, and Google’s real time Twitter streams represent a very powerful viral marketing opportunity. Creating and distributing time sensitive events through Tweed is an economical yet efficient practice and can be done swiftly. Additionally, Twitter is very compatible with wireless technology because it doesn’t consume much bandwidth; this is especially useful for Twitter users who use mobile device. Moreover, Tweed can be re-Tweed by the viewers thus making the message to be viewed by substantial people who are not the targeted audience.

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Pay-per-click (PPC)

Want to understand which online tactics work best for engaging with customers and prospects? People often ignore irrelevant search results, with PPC advertising the advertisement will never emerge to another page of irrelevant information. To ensure your advertisement visibility to relevant information occur on Google results and prospects, advertisements under PPC come into sight on Google page below the sponsor links column to the right of the page, and the advertiser will only be charged when the link is being click. As a result-oriented advertising, the advertiser need not worry about wasteful cost on disregarded advertisements.

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Conversion tracking

In PPC advertisement, one out of ten keywords will generate profits to more than 90% of your overall profits. For every ten keywords you put in the advertisement or campaign only one keyword determine your sales. Why conversion tracking? With effective monitoring of those noteworthy and practical keywords in your advertisement, conversion tracking is able to track those underperforming keywords to help you decide which keywords to retain and to remove. Conduct tracking with the profitable effect of spending the right money on the right keywords.

Conversion marketing

Conversion marketing is measured by conversion rate — the percentage of visitors who take the desired action. The marketer’s desired action may vary, it could be purchasing to submitting online form, and the conversion rate is the percentage of customers who performed the desired actions.

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